“The shift of values from self-interest and competition to cooperation and social justice, from material acquisition to inner growth would be prime importance in creating a new world order”. This is a false altruism, at least to the absolute degree. Humans will always be driven by individualistic needs, be they material, psychological, or spiritual. Social movements should play off of this human nature by de-stigmatizing pride and self-sacrifice as a measuring stick of competition. It’s okay to pursue social projects to position oneself as “morally superior” to others, as long as the beneficiaries of the projects exist, they will not care about your motivations (this is what Che was trying to institutionalize, a social reward and recognition system based on merit, equity, and work towards social, not individual progress; in reality, in communism only the central planners achieve merit based glory; if a capitalistic currency were “work towards social progress” instead of “get mine”, and people were subsequently materially rewarded for their “altruism”, wealth creation could exist alongside voluntary redistribution and continual, sustainable development (could exist in the form of social business).
In other words, a currency might be devised that allows individuals to be materially rewarded to the degree they advance utilitarian goals. In this way, wealth is simultaneously created and distributed throughout the population, without the need for post-creation taxation. Social capital would replace money as the measure of success, thus fulfilling the human need for achievement. Communism tried this in one way, but failed by limiting the creative possibilities to the central planners. The talent, the ideas, the possibilities lie in the populace; if its motivations are redirected, the people’s creative power can move closer to a social harmony, one much removed from today’s. One might ask, what happens to the motivation if the model is successful, and wealth distribution leads to prosperity? That is, what happens when there is no one left to help, would social capital lack “investment opportunities?” The answer is, in a capitalistic model, which this model is, poverty will always exist. Though it gives every individual an opportunity to thrive, some choose not to, either by way of laziness or intellectual or physical inability, regardless of the motivations (material, spiritual, or material-via-spiritual, as is the case in this model).
This is the case in traditional capitalism, and would remain so in this so-called “social capitalism.” In this model, there would always be segments of the population who lag behind the achievers. But, as opposed to traditional capitalism, this model, if successful, would ultimately be churning out material wealth to those who aid not the poor (as poverty looks today), but those simply at the bottom of the social ladder. That is, of course, the aim of such a model is to raise the poverty level. In order for “social capitalism” to work, social capital (the relationship of social achievement to material reward) would have to be measured and institutionalized. That is another chapter. Someone once said, “It’s amazing what can be achieved when no one cares who gets the credit.” Although admirable, in reality such a sentiment could never serve as the basis for a pragmatic societal organization schema. People will always care who gets the credit. Let us stop fighting human nature, and play off of its evolutionary survival employs.
Some might ask, what happens to compassion? Wouldn’t forcing people to help others lessen the beauty of charity? First, this model would not force anyone to help anybody. It’s capitalism, just in another form. Instead of making money by simply creating innovation that advances individualistic goals, people create wealth by innovating in socially advancing ways. There is compassion and altruism in the world. It exists, to some degree, in every human heart and mind. Altruism is usually defined as “doing something without hope of receiving something in return.” That is false; how can one receive more in life than the feeling one gets from helping someone in need or is suffering? For some, however, only staking their material livelihood in social innovation is motivation enough. Perhaps the “social capitalist” model is the way to the “new man.”
The wealthiest would not need be taxed; their dues to society were paid on the road to wealth itself. Instead of being lauded for the superficialities of today’s world, one would be not only praised, but materially rewarded for their work as a humanitarian. In the end, who cares if sincerity led to one’s prosperity in such a model? A real selfishness would be questioning another’s sincerity. Let pride live. Hell, play off the material ambition of men. A hungry child cares not where the meal comes from, or his benefactor’s intentions. Despite the pragmatic perspective of this model, perhaps in the end idealism will emerge through social evolution, people will realize, as some already do, that it’s not what you have in life, but what you do, and the people you do it for, that matters most.
The difficult, and most challenging step, of course, would be defining, agreeing upon, and institutionalizing value; that is, how does society create a currency based on social equity, that still adds to wealth creation? That is another question, and one to think about. Time to read up on economic theory.


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